At home or in the gym,
training programs
designed for your fitness goals.


I design simplified macro-based nutrition,
& meal plans to guide
you towards your goals.


All-in-one fitness solution
of training, nutrition,
24-7 direct support,
accountability & education.

As Seen In

Structured Training. Flexible Nutrition. Accountability.

Allison Ethier | Online Coach, Personal Trainer, Mom, IFBB Fitness Champion, Fitness Model & Coffee Lover.

You vs You

Strength training can benefit you regardless of your fitness background or age. We start you where you are, build your body strong (the foundation), and help you level up your results. Your fitness should fit into your lifestyle, and make you feel good about yourself.

100% Success Guarantee

All my coaching and products come with a feel, move and look better guarantee.  Follow the training and nutrition as designed, and your program is guaranteed to work. Success will impact all areas of your life.

Progress > Perfection

We are all trying to do the same thing – move better, stay healthy, and be our best selves. If you have struggled to “get fit” over the years my process is simple–keep showing up!

Frequently Asked Questions

What is your fitness background?

With over 2 decades of experience in the fitness industry, I have worked with a variety of clients. My background covers many areas of fitness. From personal training, and online coaching, to contest prep & posing classes, and bootcamp classes online and in person. The fitness industry is constantly evolving, so staying current is key.  

I invite to you read more on the About Me, and view my resume. (or even do a quick google search 😉 )

What is your education and certifications?

I have a B.Sc in Biology, B. Education, NSCA-CPT certified (National Strength, and Conditioning Association), a sports nutrition certification from the ISSN (International Society of Sports Nutrition) in nutrition, CanFitPro PTS (Personal Trainer Specialist), and PN1 (Precision Nutrition) certified.  

I have an extensive background in bodybuilding, competing, and contest prep.  I am a fitness champion in multiple federations, including Fitness America, Fitness Canada, Canadian Physique Alliance (former CBBF), NPC and IFBB pro Status.  

Highlights of my fitness career include modelling for Ironman Magazine & Oxygen magazine, attending the Arnold Classic 8x and qualifying for the Olympia 3x.

What type of coaching services do you offer?

The majority of my clients all want the same thing – to move, look and feel better in their own skin.  Although I compete, most of my clients do not want to step onstage. Aside from the programs in my shop, most of my programming is tailored to the individual. We start you where you are, and develop a strategy to get you to where you want to be.

Feel free to explore the coaching page to find out the details of each coaching package, and how we can work together.  Or visit the shop for an immediate download of training programs.

What type of nutrition plans do you offer?

The best approach to nutrition is really based on your history with foods, and your body’s biofeedback.

My approach as structured but flexible.  I see myself as a mentor and guide to help challenge your current habits, that are holding you back, and replace, eliminate or modify nutritional limitations,  to find the balance between eating the foods you love, and the results you want.

What is the best way to contact you?

Through my contact form, or you can message me directly at  If you don’t receive a response in 72 hours, feel free to reach out again, there are times, when your email might get lost in cyberspace.

PS – I answer all my own emails.

Let’s see what happens if you keep showing up.

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